Blogging 101: How to write engaging and informative content
If you’ve never written a blog post before, where do you begin? I offer strategies to quickly get up to speed:
Know your Blog: If you are a guest blogger, start by familiarizing yourself with the blog purpose, readers, style, and message. I will direct you to two popular guest posts that serve as an excellent example of how to write for our blog:
Gather Expert Advice: Below are recommendations for newbies from three highly skilled and successful bloggers:
Leo Babauta Zen Habits: Create amazing content that helps people with their problems. Show them how to do things they want to do. You have to write posts that are relevant to your potential readers – teach her to do things she’s always wanted to do. You have to write posts that are extremely useful and packed with info they need – but at the same time, concise and not too wordy. You need to write posts that are accessible, scannable and have great headlines. Everything you do should be for the reader. That’s all.
Seth Godin: An appropriate image, a topic easily broadened to be useful to a large number of readers, not too long, focusing on something that people have previously taken for granted that initially creates emotional resistance and then causes a light bulb to go off, and finally, causes the reader to look at the world differently all day long.
Brian Clark Copyblogger: Describe a problem your reader might experience in your opening paragraph and promise to solve it in the remainder of your blog post, explain with specific detail how your reader can solve her problem, If you are a newbie, insert some authority enhancers into your blog post to strengthen your credibility by quoting and including research, including case studies or examples. Writing an authority-boosting article requires you to sweat the details. Avoid generic statements. Dig deep to find the best quotes and the most useful examples.
As you read this advice you’ll notice common themes:
Begin with a problem that is important to your readers, show them how to solve the problem, and include references and sources from books, articles, and other blogs. Your writing should be engaging, detailed, and most important, relevant!
Use a Job Aid: Since we are in the business of workplace learning, I’d like to also offer a job aid or a checklist that we encourage our writers to use:
Questions for discussion. . .
- Can you share additional “expert” advice from experienced bloggers?
- What are some topics, problems, questions, or themes that we might explore in our blog that would be of interest to you?