Building Your LinkedIn Profile Part 2: Become a Power User

Building Your LinkedIn Profile Part 2: Become a Power User

By: Dr. Kathleen Iverson

Now owned by Microsoft, LinkedIn has over 500 million users and 10 million active job posts (Darrow 2017), making it the largest professional social network in the world.linkedin2

A basic profile is more than adequate for most purposes (See Building Your LinkedIn Profile Part 1) . But if you have the time and interest, LinkedIn provides almost limitless opportunity to connect and participate with those in your network and beyond.

Here are ways to expand your presence on LinkedIn beyond your basic profile:

Join Groups

You can join up to 50 groups in LinkedIn, but don’t overdo it. Instead, join groups that you genuinely want to network with by commenting on and perhaps writing articles, participating in discussions, and offering advice and assistance to group members.

Post Updates

These go into the news feed of your connections so be judicious. It’s always acceptable to post important status updates include promotions, job changes, or awards, but not what you’re having for lunch or how long your commute took. Remember, LinkedIn is not Facebook. Do post important, new information, job opportunities in your company, and an occasional interesting story or experience. Always keep your audience in mind by posting information that is relevant to your shared interests and expertise.

Add Comments and Likes

Like Facebook, these are added to the posts in your feed. Your network will appreciate your recognition and be more likely to reciprocate.

Write articles

Articles in LinkedIn are similar to blog posts in that they are brief, conversational, and engaging. Choose professional topics that showcase your skill set. Be sure that your writing is stellar: triple check your grammar, usage, and word choice.

Discussion Questions

  1. What groups in the field of training and development do you belong to or do you think would be useful to join?
  2. What are your thoughts about posting updates—do you post them? If so how often and for what events?

 

 

 

References

Darrow, B. (2017). LinkedIn claims half a billion users. Retrieved April20, 2017.

Lu-Lien Tan, C. The Art of Online Portraiture. The Wall Street Journal, October 11, 2011.

 

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7 comments

  • I am new to the LinkedIn and I’ve only had it for a few months. I plan on connected with healthcare individuals who will be very beneficial to my career in the future. I have not done everything you have mentioned in your article but i do try and keep my profile up to date.

  • Thanks for the great post and information. I have had my LinkedIn account since about 2011 or 2012. When I was laid off in 2014 and worked with a executive coach that was provided as a resource from my previous employer to make my LinkedIn account much stronger. The three groups I belong to are The Association for Talent Development, The Global Forum of Training Manager and Learning, Education and Training Professionals Group.

    There is a lot of information that is shared within these groups and a great way to learn about the industry and simply to share ideas and view videos. Now, I simply prefer to visit the page instead of receiving the emails on a daily basis. I really need to make this a goal of mine to post, because I don’t utilize my account as often as I should. Sad to say, that I have not posted, but I am very selective on who I connect with as I treat this as a professional site and not a social one. I do think it is important to post, but you should be very careful about what you post as many employers look at your LinkedIn account when you are looking for employment.

  • Even though I’ve had a LinkedIn account for more 6-7 years, I don’t believe I’ve taken full advantage of some of the recommendations in your article. I try to keep my profile up to date and I did use my account to look for jobs I was interested in. My main field of interest is pharmacy so it narrows down the type of groups or page I can partake in such as ASHP, or pharmaceutical companies. Personally speaking, I wouldn’t use LinkedIn to post updates/comments/likes. I feel it is more of a professional outlet, not so much of a “social media” where I would want to engage with others.

  • Madison Quinton

    I think after using LinkedIn actively for the past year I have found that joining groups such as training groups or coaching associations have been a great way to learn about what is needed in that field as well as making connections. I think also what type of information you engage with on LinkedIn says a lot about you to future employers and connections. Being mindful of things you share or post just as you would on any other social media site. It could help or harm you.

  • What groups in the field of training and development do you belong to or do you think would be useful to join?

    I have not joined any groups for T&D on LinkedIn but have joined groups for recruiting and management. I would like to join the ATD group to get updates and inspiration.

    What are your thoughts about posting updates—do you post them? If so how often and for what events?

    I do not post a lot of updates and articles. I do feel like I should post more articles that are relevant to my career and T&D to get more attention to my profile and gain credibility as a professional on Linkedin. You never know who is watching your profile and could gain a step in the next direction by showing knowledge that you have on your profile. When I do post, I am sharing current positions open in my company, any news articles my company is involved in, and any career changes.

  • This was a great post on ways to enhance your professional presence on a platform like LinkedIn that has millions of users. With my profile, I am a member of a couple change management and leadership development groups, two areas that I am very passionate about. One of the updates that I’d like to make to my profile including removing some of the language about operational leadership since I have transitioned to an OD discipline and highlighting more of the experience and projects that I have worked on in change management. Not too long ago, I posted my thoughts on a change management article and that received reviews by my online network. I want to continue to write in that space to showcase my skillset and approach. I also comment on others posts, both by sharing my professional outlook and celebrating the career milestones of others. Over the last couple years, I have used my LinkedIn profile more and more and I am looking forward to highlighting even more of my skill set there to position myself for additional opportunities.

  • Karolyn Rubin (Szymanski)

    The two groups in the field of training and development that currently belong to are
    Organization Development, Learning Development and Human Resources, and Training and Development for E-Learning. I’m certain there are others I would be interested in joining and I’ll continue to explore other options to do so.

    I have found that connecting with groups is no different than connecting with peers at an in-person social or industry event. That said, the results of establishing relationships are all about the input and effort you put into it in the first place. For example, if you just join a group and passively read posts, that is not engaging. As a matter of fact, you become invisible to the rest of the group members who are actively sharing and exchanging ideas. Same holds true if you were to attend an in-person social or industry event. If you wait for others to approach and initiate a conversation, the chances of that happening are slim to none. Whatever your preferred method of staying connected with peers and industry professionals, you must take the first step and initiative to communicate. LinkedIn is no different.

    When joining groups, I think it’s important to be selective with those you join. Ask yourself how will I benefit from other members who have joined this group? Will you be using it primarily to build a resource of new contacts to use as relationship currency, or just want to learn new ideas and best practices?

    I have commented and liked other people’s posts; however, I have not posted any articles or blogs of my own. My goal in 2019 is to consistently post articles to generate interest and a healthy discussion among LinkedIn members.

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