ADDIE: Relic or Still Relevant?

Prior to starting the MATD program at Roosevelt, most of my training and organizational experiences came from someone at work saying, “Hey, we need this. Can you do it?”. Therefore, I’m constantly grilling, er, speaking with instructional design professionals about their experiences.  One theme that has come up frequently in these discussions is that the ADDIE instructional design methodology is rarely replicated in the workplace the way it is taught in school. To be honest, I freaked out just a teeny tiny bit.  What if the way I learned instructional design was antiquated? What if I show up to job interview sounding like I’m from 1976?

1970's~ Women working in technology with what is probably a room-sized computer.

1970’s~ Women working in technology with what is probably a room-sized computer.

Before we delve too deeply into grad student angst, let’s take a second to review some basics. The image below offers a quick primer on ADDIE for readers who are unfamiliar with this instructional design approach. ADDIE is an acronym for Analysis, Design, Develop, Implement and Evaluate. It maps out a path to instructional design that works to ensure that the design process flows as seamlessly as possible from one action to the next, building on the work of the previous step.

I sought to answer the question of relevance by polling colleagues and classmates via LinkedIn and researching the topic online. The consensus, in my unscientific LinkedIn poll, was that although ADDIE was not used stringently, it was the basis of other methodologies. Reasons for using these offshoot approaches varied, but a consistent theme of time and budget constraints were cited.

addieAfter combing the Internet, I uncovered some useful articles that mirrored my polling.  ADDIE is not irrelevant; it is evolving and still very much in use.  Rapid prototyping, SAM/Agile , and other in-house developed processes are often employed more frequently.  Faster outputs with fewer revisions and a need for ongoing evaluation of the process and product seem to be driving the changes (Gutierrez, 2015; Pappas, 2015).

Well, there you have it. ADDIE is still alive and kicking. It looks like we will be using it or a close cousin of it for years to come. Hurrah! I won’t seem like a 70’s throwback in my job interviews. I should have known Roosevelt University would not let me down.

Continue the Conversation
What has your experience with ADDIE been? Good? Bad? Ugly?
Do you wish you had read another blog post, because duh, so obvious? Why or why not?

References and Links
ADDIE Solutions. (n.d.).The Addie Model. (n.d.). Retrieved November 21, 2016, from http://addiesolutions.com/blog/addie

Bottom Line Performance. (2016). Agile vs ADDIE: Which Is Better for Learning Design? Retrieved November 21, 2016, from http://www.bottomlineperfomance.com/agile-vs-addie-which-is-better-for-learning-design/

Gutierrez, K. (2015, July 9). The Ins and Outs of Rapid Prototyping for eLearning. Retrieved November 21, 2016, from http://info.shiftelearning.com/blog/rapid-prototyping-for-elearning

Hodell, C. (2015, January 13). All About ADDIE. Retrieved November 21, 2016, from https://www.td.org/Publications/Newsletters/Links/2015/01/All-About-ADDIE

Inc., A. I. (n.d.). Agile eLearning Development with SAM | Allen Interactions. Retrieved November 21, 2016, from http://www.alleninteractions.com/sam-process

Pappas, C. (2015). The Power Of AGILE Instructional Design Approach. Retrieved November 21, 2016, from https://elearningindustry.com/the-power-of-agile-instructional-design-approach

Russell, L. (2015). Methodology Wars: ADDIE vs. SAM vs. AGILE. Retrieved November 21, 2016, from https://www.td.org/Publications/Blogs/L-and-D-Blog/2015/04/Methodology-Wars

Special Thanks to LinkedIn Respondents
Kristal R. Conner M.Ed., CDEI
Camille Harris
Crystal Johnson, M.Ed., BA
Kerri Leo, MATD, CAE, CHCP

Niké (Nee kay) Basurto, MSW, CAE
Version 2Niké is an instructional designer and trainer with a passion for organizational development, dancing, laughing, fabulous live music and a great meal. Currently, she is a full-time student in the MATD program at Roosevelt University and is thoroughly enjoying working as a Graduate Assistant for the Training and Development department.  Due to her naturally social nature and an upcoming graduation date of May, 2017, she is looking to connect with as many ID and OD professionals as possible. Here’s how:

https://www.linkedin.com/in/nikebasurto
https://twitter.com/NikeBasurto

 

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30 comments

  • I believe the ADDIE is still alive and kicking. Using this in instructional Design allows for the process to flow and not be in-cohesive.

  • This article was well written and very informative! I have also experienced variations of the ADDIE model applied in the workplace but I do believe the process could be more elaborate in my current position. I’m glad that the model is evolving and that it continues to be used.

  • From what I have seen in the workplace over the last decade that I have been in L&D, ADDIE is still alive and well! It may be called many other names, or come in different shapes and forms, but it is a solid process that drives effective learning. Power to the ADDIE model!

  • It’s good to know the theories I am currently learning are still being used in the workplace! This is always a relevant topic – will the theoretical knowledge taught/learned in school have any value in the workplace. While I am thus far more partial to SAM, it is good to know ADDIE is still a useful tool to have.

  • Great article! I had never thought to use LinkedIn that way, and I have actually learned a lot of new things about LinkedIn in the last few months by reading this blog. Great article about ADDIE!

  • I think ADDIE is still relevant, what I think is more old fashioned is that there are still training professionals that don’t know about or use ADDIE. As we move into the future I think that we as training professionals, especially because we are taking the time to really hone our knowledge of training need to get more protective of our field.
    I remember working with a guy that had no idea what ADDIE was, but he was interested in leaving her for SAM. Which was really funny to me.
    Thank you for the post it was a great read.

    • Hilarious Kay! I’ve had similar discussions with other ID folks. We have a unique field where there are some ID professionals who have been self-taught and might have a more intuitive approach. I also have found that this industry seems to consistently seek “newer, faster, better”. Repackaging and reimagining ways to sell the value of our offerings. It’s so fascinating.

  • Hello! I completely understand the purpose of this article. I have thought the same thing before. In learning about ADDIE, at the time, I felt that it was a ‘must know’ model/methodology within Training and Development. Because of information overload, I could never remember the details. In fact, as I prepared for interviews myself, I always made sure to review the ADDIE design process and its flow in case I needed to use it in conversation. My experience was positive, but I know I need to apply this model more frequently in order to become more comfortable and more confident in sharing its details and purposes. I am glad to read your research, confirming its continued use and current relevance. It is comforting to know that people creatively and respectfully modify the model to meet the specific needs of their teams/organization. Several of these articles confirm how open our field is to the advancement and progression of existing resources.

    • Thanks Janell! What a great tip to review the model before interviews. It might be a good questions to ask too? “What model or process do you use in ID development?” might be a good way to phrase it. Great insight.

  • I first learned about ADDIE over the summer, which peaked my interest in reading this article. It was nice to know it is still relevant and being used today.

  • Great Post! I learned something new! I will definitely use LinkedIn for polling purposes in the future. I’ve heard so many say that ADDIE is old and gone, but glad to hear someone finally recognize it’s ever-changing status. Well-done!

  • Hi Nike, Thanks for sharing your post. I was not aware of Agile. Thanks for the links for further exploration. I like the idea of early collaboration and drawing on additional thinkers early in the design process. Never thought of using LinkedIn as a polling tool. Always appreciate your learning support.

  • Hi Niké, great article! Great idea to use LinkedIn for a poll also, because this is a topic I have also thought about myself. We have ADDIE as a standard in our L&D department, but we too find that sometimes we have to take shortcuts such as rapid prototyping just to meet the needs of the business unit that came to us with a request. When we are afforded the time to use ADDIE, we do find that the program is more successful, and sustainable. I believe though that the other design processes you mentioned may have roots in ADDIE, though they detour slightly from its formal-ness (not a word, I know..just making a point). So in that ADDIE is also still very relevant I believe!

    • Hi Melissa,
      It’s good to hear that ADDIE is being used and has had positive outcomes. I often wonder if the rush to get something completed negatively impacts its shelf life. I think it was Kim Heintz that gave us an equation that helped calculate time, effort and outcomes. Something to ponder. Thanks for posting.

  • Hi Nike. Great post! I’ve had a fair amount of experience with ADDIE in the workplace. I agree that many of the steps do not get the attention they deserve and in my opinion, there are consequences to be paid for doing so. Clients are often looking for quicker, faster, better but the question I have is, at what cost? If we do not defend our profession and the required steps to doing it successfully, who will? While I agree it is critical to be proficient and glide with the pace of the business it is also critical that we deliver a solid product. In order to do so, we should follow the steps required. So, I say stand up for the steps, don’t be short-sided about them and inform your business partners how important it is that none get sidestepped for the sole sake of delivering a quick solution. I’ve seen that done all too much and I think it degrades our profession and the products we offer.

    • Here! Here! Suzanne, great comments. At the end of the day no one else will advocate for learners if we don’t. It might not always go our way, but it’s certainly worth the effort.

  • Niké, this was a great read (and how wonderful to see you here!). I had never heard of the Agile model or rapid prototyping and really appreciated the link and exposure to another tool. I also agree that ADDIE as a foundation is here to stay. Thanks!

  • This is great! Love that you used LinkedIn for a poll, I would never have thought of that. Glad to know ADDIE is alive and well/

  • Well, while looking for jobs I have seen ADDIE as a requirement on so many descriptions and was not sure if it was relevant or not or if I should go run out and learn it but this blog post has given me more to think about

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